Collecting on a shoestring: till receipts
Graham Hudson
Introducing a new series of articles for ephemerists collecting on a small budget
It was after purchasing something
at my local Cats Protection shop
that I happened to glance at the
receipt and noticed the delightful
little cat logo [fig. 1].
1. A selection of graphically interesting receipt headings from the author’s collection.
After that I
was hooked and my collection of
graphically interesting till receipts
now numbers several dozen. A
particular virtue of this ephemera
is that much of it arrives as a bonus
to some necessary purchase and is
thus completely free - the ideal for
the shoestring collector. The collector
may also be assured that he is
in good company, for till receipts
are among the contemporary items
actively collected by the Centre
for Ephemera Studies at Reading
University.
At present there are more
purely utilitarian receipts in use
than visually interesting ones, and
it surprising how many national
institutions and private businesses
whose functions or titles beg for
graphic treatment get by with
nothing better than plain print.
Among them are institutions such
as the Royal Opera House, Covent
Garden, the Tate Gallery and the
Turner Contemporary at Margate;
and small businesses trading under
such highly pictorial names as
Poppies, Friar’s Head and Company
of Cooks. Such organisations will
catch up in time I hope, but meanwhile
paucity adds to the thrill, for
one never knows what goodie may
or may not turn up when visiting
a different retailer or coffee shop.
It is also worth remembering that
friends and relatives holidaying
far from one’s home territory can
return with material that might
otherwise be missed.
Even with a store or coffee shop
you know well it is worth checking
the receipt for designs do change
from time to time as has happened
with Asda, Lakeland, and Dunhelm
Mill, the latter when it recently
reduced its name to Dunhelm. Till
receipts come in different widths
depending on the machine that
prints them and if branches of the
same organisation use different
machines the results can be intriguing,
as witness what happened to the kitty when the Cats Protection
design was stretched to 78mm
from its originally designed width
of 57mm [fig. 1].
For me, collectable receipt
headings fall into three categories:
typeface italicised or emboldened,
display lettering (often repeating the
same design as on the shop fascia),
and those that incorporate an image.
Examples of the two latter categories
will be found in the illustration
above. Here ‘Paperchase’ and ‘Eat’
provide an interesting contrast in
treatment, the one a fine example
of free calligraphy and the other
styled in a block letter so bold that
it almost constitutes a command.
The ‘Mother Shipton’ receipt pictures
the old Yorkshire prophetess
herself whilst the Demelza clown
is a delightful little character as he
neatly poises on the final letter of
the name. Plain printed designs
have little appeal and I keep no
more than a selection chosen from
firms and institutions that really
should have done better. Not to be
overlooked are machine-printed
car-parking tickets, which can be
regarded as a receipt category of
their own, and here too the layouts
may carry interesting logos [fig.2].
2. Car-parking ticket receipts with issuing authorities’ logos.
Till-receipt backs are also worth
attention and are often found printed
in colour, for whilst individual
receipts are printed in the machine
itself at time of purchase the till rolls
are pre-printed using conventional
methods. How colour is used can
vary considerably, from Oxfam's
single green to the three colours
of Ryman's 'Celebrating 120 years'
[fig. 3] printed in black, red and pale
buff. The familiar square matrix barcodes
readable with a smartphone
are also now making their appearance
on till-receipt backs.
3. Oxfam and Ryman Ltd receipt backs.
Care is needed when handling
newly acquired items as receipts
are easily crumpled. Ironing after
crumpling won't work for heat will
completely smear the ink over the
paper (as I know to my cost.) Two
pieces of stiff card around 90 x 150mm held together with a spring
clip are the answer. Easily carried
in pocket or handbag they make a
safe hideaway for new acquisitions
on the otherwise hazardous journey
home. An album with clear plastic
pockets will be needed to display the
collection. Ideally the pockets should
be of archival quality but expense
may be a deterrent here, and for the
present one may simply use an A4
ring binder and the pockets available
from any stationer. The collection
can be transferred to archival
presentation when funds allow.
My preference is to mount on
to an A4 white-paper base sheet
in an overlapping arrangement as
illustrated in figure 1 (though in
practice I prefer the portrait rather
than landscape format, which makes
it easier to look through the album
from page to page.) Good quality
stamp hinges are used for mounting.
Sometimes a receipt will be printed
with an excess of white paper at the
head and here I think it permissible
to trim a little, but one should retain
the whole of the printed details of
purchase below as they constitute
‘evidence’, and thus could be of
value to future social historians.
Long receipts may be neatly folded
under to facilitate the stamp-hinging
of those that overlap. When mounting,
leave at least some of the text
visible beneath each heading so as
to retain context; and here one can
keep an eye out for interesting but
temporary additions to the wording,
examples being Oxfam’s 2015 Ebola
Crisis Appeal or its Big Bra Hunt of
April 2012.
So there you have it, an aspect of
ephemera so far largely overlooked
and one, I think, with potential
interest not only for the collector
on a budget but for any ephemerist
looking to extend his or her collecting
to an additional field.
*Following its primary definition as shoelace the OED
describes 'shoestring' as 'a small or inadequate budget.'
From this the society derives 'shoestring ephemera' -
items that can be had often at no cost at all or at the
most for less than a fiver, which should immediately
ring a bell with students and others who can afford only
a small outlay.
'Collecting on a shoestring' may also give
ideas to established collectors keen to build up a worthwhile
collection in a field previously overlooked.
Articles already in the pipeline include private-view
invitations, book markers, gallery tickets and cartes-de-visite.
Understandably, some
articles will focus on contemporary material (after all
there's a lot of it about) but the inclusion of cartes-de-visite
- the majority of which as seen in collectors' shops
and fairs does still cost less than a fiver - is a reminder
that collectable antique paper need not cost a fortune.
Copyright © Graham Hudson 2016. All Rights reserved.
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